Guest: Fred Schmidt, Principal of Perkins and Will. Fred has quite the back ground in interior design. He helped found The Environments Group, and later merged the firm with Perkins+Will, creating the nation’s second largest interior design practice. They now have 24 offices worldwide. Fred also has a background in Environment‐Behavior Research. We chat with him about what makes a space great, how to utilize space better and why we crave authenticity. He shares from his background and also weighs in on the following:
Volkswagon’s Fun Theory, Anatomy for Interior Designers Review, Pattern Language, American Office Design, Green Offices, Grey NY’s New Office,
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